[Fashion] Magazine that kills

Just want to introduce you my favourite magazine a.k.a. my fashion bible  (if you haven't heard of it)- the original Japanese Vivi. Not Hong Kong, Taiwan, Singapore/Malaysia version, but the true blue Japanese Vivi. I'm not saying that other versions are not good but Japanese version is the thickest (think 400 pages), the most informational and the one who's leading the other versions.

Vivi May 2013 Issue

Like other Japanese magazines, it comes with おしゃれ (o-sha-re, means fashionable Japanese) free gift from time to time. For May issue, they are giving out a trendy monotone tote. Although it's not of high quality, it's trendy and let's be frank,the monotone trend will most likely fade off after a month or 2, so high quality is not needed here =x Sometimes, the magazine also has sub-issue like the one shown at bottom left-　ヘアアレンジ (hair arrangement) look book.

The reasons why I said it kills:

1. It kills both girls and boys.

All their models have angel's face +  devil's body, especially famous Lena Fujii and the up and coming Reina Triendl. 

2. It kills your eyes.

More than 500 clothes combinations (my estimate, may be more) in every issue. And you will have hard time trying to focus on just one combination at a time.

3. It kills your brain.

They help you summarise what's IN in the season and demonstrate the trends in ways that you can wear it in your daily life (unlike those fashion runway style). Basically, you don't need to understand Japanese at all, what you need to do is to look at the pretty models in pretty clothes in the pretty pictures.

4. It kills other magazines.

They cover various styles from sexy to cute to casual to mode, etc. You don't need to buy other fashion magazines when you have Vivi.

p/s:But if you're into mori or harajuku, you might want to skip this magazine. 

5. It kills your money.

Not because it's very expensive but it puts a spell on you to spend on the latest fashion and crave for Japanese fashion brands that do not exist in Singapore e.g. Lily Brown, titty&Co., Snidel, just to name a few...

6. It kills your time.
Other than clothes combinations, it also teaches you the latest makeup and the most trendy hairdo (the hair arrangement look book covers around 50 styles) so you can kill your time when you're bored.

Now, tell me how not to hate love this magazine???